a Boss email campaign, literally
For this timeless brand, I helped to bring the menswear digital marketing email campaign to life, producing original copy that aligned with brand voice and standards to tell relevant stories for a wide variety of collections, including BOSS X NBA, BOSS X Porsche, and Liam Payne’s sustainability collection (to name a few). I crafted subject lines, headlines, descriptive copy, CTAs, and social media captions, including one posted by NBA star Draymond Green.
