Missy partnered with a talented art director to ideate, develop and pitch a new campaign for the Cayman Islands. The tagline, “It’s Just Cayman Sense” tickles the five human senses of Touch, Hearing, Sight, Smell and Taste in its reference to accolades ranging from the sensational tastes of the many awarded restaurants to the feeling of gliding your fingertips along the back of a stingray at the sought-after Sting Ray City attraction. The tagline also plays off the phrase “It’s Just Common Sense” to further strengthen its persuasion.
