This campaign concept perpetuates all that Tallahassee has to offer and dispels its reputation as a “just a college town” by inspiring an audience of nature-lovers, road trippers, families, football fans and more. Throughout the campaign, I delivered copy for a variety of mediums including digital, social, OOH and print.

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Kids Coloring Book

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Billboard

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Trailahassee Microsite

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Baseball & Brews Sweepstakes Landing Page

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Rack Cards

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Sweepstakes Emails

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TOUR Guide Print Ads